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Ep 415 Jason Cohen on Starting Two Unicorns Worth More Than $1 Billion; Deciding When to Sell, the Freedom Line, Box Games and Whether It’s Better to Be Rich or King

Built to Sell Radio

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Navigating Criticisms and Ethical Considerations in Selling a Company

This chapter explores the speakers' experiences with facing criticisms and reactions after selling their company, including the differing opinions within the bootstrapping community. It delves into the complexities of decision-making, uncertainties that follow such choices, and the moral and ethical responsibilities associated with sharing wealth and providing equity to employees. Strategies for equitable remuneration systems and disincentivizing unnecessary hiring are also discussed, along with the introduction of a unique performance-based bonus system through unit rewards to employees.

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