Park Street Insider Podcast What It Takes— Teremana Tequila CEO Richard Black
Feb 19, 2025
In this engaging discussion, Richard Black, CEO of Teremana Tequila, shares his remarkable journey in the spirits industry. He reveals how Teremana quickly became the fastest premium tequila brand to hit one million cases. Richard breaks down strategic adaptations during the pandemic, highlights the importance of quality, and discusses plans for global expansion focused on diverse markets. With insights on navigating agave supply challenges and the evolving tequila landscape, he showcases the brand's ambitious vision for future innovations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Crafting a Spirit: The Teremana Journey
02:00 • 13min
Tequila Triumph: Strategies for Growth
15:29 • 14min
Navigating Agave Supply Challenges in the Tequila Industry
29:21 • 2min
Navigating Uncertainty: Tariffs and Their Impact on the Beverage Industry
31:31 • 3min
Global Expansion and Future Innovations of Tequila
34:03 • 13min
Connecting with the Brand: Social Engagement and Community
47:14 • 2min