What It Takes— Teremana Tequila CEO Richard Black
Park Street Insider Podcast
Tequila Triumph: Strategies for Growth
This chapter explores the strategic adaptations of a tequila brand during the pandemic, shifting from on-premise to off-premise sales while focusing on product quality and stakeholder education. It highlights key partnerships, particularly with Jägermeister, enhancing distribution and market reach. Additionally, the importance of celebrity involvement and authenticity in brand development is underscored as pivotal for sustained success in a competitive industry.
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