What It Takes— Teremana Tequila CEO Richard Black
Park Street Insider Podcast
Global Expansion and Future Innovations of Tequila
This chapter explores a well-known tequila brand's strategy for expanding its global footprint, focusing on three main product types: Blanco, Reposado, and Añejo. It discusses the brand's plans for international growth, particularly targeting new markets in Europe, Africa, and Asia, while engaging with the emerging Gen Z consumer through transparency and storytelling. The importance of maintaining high-quality standards and evolving product offerings, such as RTDs and flavored options, is emphasized as the brand aims to enhance its legacy and global presence.
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