In this engaging discussion, Richard Black, CEO of Teremana Tequila, shares his remarkable journey in the spirits industry. He reveals how Teremana quickly became the fastest premium tequila brand to hit one million cases. Richard breaks down strategic adaptations during the pandemic, highlights the importance of quality, and discusses plans for global expansion focused on diverse markets. With insights on navigating agave supply challenges and the evolving tequila landscape, he showcases the brand's ambitious vision for future innovations.
