The Dentalpreneur Podcast w/ Dr. Mark Costes

2230: How Small Cues Shape Patient Experiences in Dentistry Pt. 1

Apr 22, 2025
Discover the compelling world of nonverbal cues and their impact on patient experiences in dentistry. A genuine smile can build trust, while a fake one can hurt relationships. Explore how energy and attitude influence success, alongside the critical importance of strategic touchpoints in patient care. Learn effective communication techniques that foster trust and enhance patient interactions. The discussion also highlights the power of collaboration and uplifting others in achieving professional success. Small changes can lead to transformative results!
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ADVICE

Real Vs Fake Smile Impact

  • Practice giving a real smile, not a fake one, to build genuine trust quickly.
  • Fake smiles lack crow's feet wrinkles and signal distrust to patients and colleagues.
INSIGHT

Peer Influence on Performance

  • Your performance is highly influenced by those within 25 feet around you, positively or negatively.
  • Negative peers reduce performance 30%, while positive high performers increase it 15%.
ADVICE

Master All Patient Touchpoints

  • Master every patient touchpoint to improve patient experience when external marketing is unavailable.
  • Assign responsibility and audit regularly to ensure quality interaction at each contact point.
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