In this podcast, Andy Frisella, an entrepreneur and sales expert, discusses the top 5 ways to overcome social anxiety in sales. He emphasizes the importance of learning and believing in the products being sold, finding passion in sales, and providing excellent service and value. Frisella also talks about the importance of taking action, establishing rapport, focusing on technique, and staying classy in the face of rejection.
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Quick takeaways
Believing in and genuinely using the product/service being sold eliminates social anxiety in sales and makes the process more authentic.
Being authentic and genuine in sales builds trust with customers and leads to success, regardless of being naturally polished or eloquent.
Practicing sales techniques, reflecting on performance, and constantly improving skills reduces anxiety and increases confidence in sales.
Deep dives
Believing in the product/service and selling with integrity
One of the main reasons people experience social anxiety in sales is because they are selling a product or service that they don't truly believe in. This lack of belief leads to feeling slimy or sneaky, which in turn makes the salesperson feel nervous when talking to potential customers. Selling from a place of integrity is crucial. If you don't believe your product is truly beneficial or if it doesn't deliver what you claim, it will be difficult to sell and can even damage your reputation. Selling something you genuinely believe in and use yourself eliminates anxiety and makes the process more authentic.
Being authentic rather than polished
Many people believe that in order to be successful in sales, they need to be naturally polished and eloquent. This is a myth. Being authentic and genuine is far more effective in building trust with customers. People are looking for real connections, not a perfectly polished sales pitch. Authenticity creates trust and trust leads to sales. It's about being yourself and expressing your thoughts and ideas in a way that feels natural to you, without trying to fit into a specific mold of sales professionalism.
The importance of practice and self-evaluation
Practice is crucial in overcoming social anxiety in sales. The more you practice your sales techniques, the more comfortable and confident you become. It's important to reflect on each interaction and evaluate your own performance, regardless of the outcome of the sale. Winning a sale doesn't necessarily mean you did everything right, and losing doesn't mean you did everything wrong. Evaluating your technique and constantly sharpening your skills will lead to improvement and success in sales. Practice allows you to handle different situations with ease and reduces anxiety.
Overcoming Anxiety: Start Moving and Stop Overthinking
One of the main ideas presented in this podcast episode is the importance of taking action and not overthinking when it comes to overcoming anxiety in sales. The speaker emphasizes that feeling anxious when starting something new is normal and does not mean one is not cut out for it. The key is to stop thinking and start moving, to make that first phone call or send that email without dwelling on the worst possible outcomes. The speaker highlights the importance of realizing that everyone goes through the same challenges and that by pushing through them, one can improve and gain confidence in sales.
Asking Questions and Relating to Customers to Alleviate Anxiety
Another key point discussed in the podcast is the effectiveness of asking questions and focusing on the customer's needs to reduce anxiety in sales. Rather than going in with a pre-rehearsed pitch, the speaker suggests viewing the sales process as a conversation and an opportunity to understand the customer's problems and offer solutions. By genuinely listening and relating to their concerns, the salesperson can build trust and establish rapport. It is emphasized that coming from a place of integrity and genuinely believing in the product or service being sold is crucial in establishing a successful sales approach.
Anybody who is in business has experienced anxiety over the sales process. That’s normal. What’s also normal is that the people who can’t overcome that anxiety are going to crash & burn in business. That's too bad. Because there’s no reason that social anxiety over sales has to torpedo anyone’s dream of building a multi-million-dollar business. There are proven ways of dealing with your fear & getting to the point you actually enjoy the sales process. That’s what we talk about in today’s podcast.
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