Overcoming Anxiety in Sales

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This chapter emphasizes the importance of overcoming anxiety in sales. It discusses how anxiety is a normal feeling when starting something new and provides examples of situations where people become anxious. The chapter highlights the importance of taking action, making the first move, and making customers feel comfortable to alleviate anxiety.

Anybody who is in business has experienced anxiety over the sales process. That’s normal. What’s also normal is that the people who can’t overcome that anxiety are going to crash & burn in business. That's too bad. Because there’s no reason that social anxiety over sales has to torpedo anyone’s dream of building a multi-million-dollar business. There are proven ways of dealing with your fear & getting to the point you actually enjoy the sales process. That’s what we talk about in today’s podcast.