This chapter emphasizes the significance of focusing on technique rather than just the end result, using examples from sports and sales to illustrate the value of continuous improvement and proper execution for long-term success.
Anybody who is in business has experienced anxiety over the sales process. That’s normal. What’s also normal is that the people who can’t overcome that anxiety are going to crash & burn in business. That's too bad. Because there’s no reason that social anxiety over sales has to torpedo anyone’s dream of building a multi-million-dollar business. There are proven ways of dealing with your fear & getting to the point you actually enjoy the sales process. That’s what we talk about in today’s podcast.