#320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series
Jul 25, 2024
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Learn how to create awareness for your business with proven methods like making irresistible offers, leveraging different lead sources, and utilizing email marketing. Discover the importance of earned media, building long-term client relationships, and the value of patience in business growth.
Craft compelling offers to attract clients and boost sales.
Leverage paid media strategically for profitable client acquisition.
Build and maintain own media like email lists for effective client communication and lead conversion.
Deep dives
The Power of a Good Offer
Having a compelling offer is crucial in attracting clients and generating sales. The podcast emphasizes the importance of having a strong offer that customers find irresistible. A book recommendation, '$100 Million Offers' by Alex Hermosi, is highlighted as a valuable resource for freelancers and creatives to optimize their offerings. The episode underlines that a powerful offer can significantly impact sales, client acquisition, and overall business success.
Utilizing Paid Media Strategically
Paid media is depicted as a powerful tool for client acquisition when used strategically. The podcast discusses the concept of client finance acquisition, where businesses leverage credit cards for ad spend. By understanding the different components of paid advertising, such as effective copywriting and follow-up automation, freelancers can profitably spend on ads. The episode emphasizes the significance of statistical significance in split testing ads to determine the most effective messaging.
Building and Nurturing Own Media
Own media, including email lists, is highlighted as a valuable asset for freelancers in client acquisition. The podcast underscores the importance of building a mailing list to control the communication with customers. Techniques for maintaining active and engaged email lists, such as list hygiene practices and manual outreach to unresponsive subscribers, are discussed. Own media is seen as a crucial component in establishing relationships with clients over time and converting leads into sales.
Patiently Cultivating Long-Term Success
The episode stresses the significance of patience and a long-term perspective in client acquisition strategies. Drawing parallels with the 'marshmallow study,' where delayed gratification leads to greater success, the podcast highlights the importance of building trust and credibility over time through consistent content creation and nurturing leads. By being patient and focusing on building lasting relationships with clients, freelancers can enhance their business growth and client retention.
Maximizing Offer Effectiveness and Building Trust
The focus on creating an irresistible offer that resonates with clients is crucial for successful client acquisition. The episode touches on leveraging strategies from various industries to enhance offerings in the creative field. Emphasizing the importance of learning from successful business models and adapting unique approaches, the podcast encourages freelancers to continuously refine and communicate their value propositions to build trust and attract long-term clientele.
That's the #1 problem our community has in every single poll we run.
The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist.
That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awareness and growing your business.
Creatives have to learn this stuff if they ever want to get out of the "feast or famine" lifestyle.
In this episode you’ll discover:
How to make an offer so good people feel stupid saying no
How to harness three of the six different lead sources
The thousand true fans model
How you can advertise for free
Why an email list is crucial to more and more freelancers
