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10min chapter
#320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series
6 Figure Creative
Evolution of Earned Media in the Music Industry
This chapter explores the evolution of earned media within the music industry, focusing on consistency, persistence, and value creation over time. It highlights the compounding benefits of earned media on platforms like social media and podcasts, stressing the long-term advantages of building loyal followings. The speakers emphasize the importance of continuous content creation, client acquisition strategies, and maximizing paid advertising effectiveness through key elements such as copywriting and follow-up automation.
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