

RV 107 - Dark Social and Demand Generation in B2B Marketing | Nex6
33 snips Sep 26, 2023
Chris, a B2B marketing expert, discusses the need for a holistic revenue team approach in demand generation. He highlights the underappreciated concept of dark social in B2B marketing and challenges flawed measurement models. Chris emphasizes the importance of understanding customers deeply and encourages companies to leverage platforms like LinkedIn and Facebook for effective marketing. He also discusses the significance of internal thought leaders, adopting a customer-centric approach in content strategy, and thinking differently about attribution in B2B marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Challenges of Measuring Marketing Effectiveness
02:46 • 11min
The Significance of Internal Thought Leaders and Podcasts in B2B Marketing
14:14 • 4min
Quality vs. Quantity in Content Strategy and Challenging Existing Norms
18:28 • 4min
Rapid Fire: Attribution in B2B and Emerging Platforms
22:39 • 7min