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RV 107 - Dark Social and Demand Generation in B2B Marketing | Nex6

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The Significance of Internal Thought Leaders and Podcasts in B2B Marketing

Exploring the significance of internal thought leaders in B2B marketing and their selection and utilization strategies, including the importance of objectivity and broad impact. The value and risks of a thought leadership strategy, as well as leveraging podcasts as a content creation mechanism for other channels, are also discussed.

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