GTM Live cover image

RV 107 - Dark Social and Demand Generation in B2B Marketing | Nex6

GTM Live

00:00

The Challenges of Measuring Marketing Effectiveness

This chapter explores the difficulties of measuring marketing ROI due to flaws in attribution systems and the impact of 'dark social' on tracking social media content. It emphasizes the importance of customer insights and strategy decisions based on data and technology.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app