Scandinavian Product Podcast
#28 Scaling Product at a Swedish tech giant: from seed to IPO | Francesca Cortesi (ex-CPO at Hamnet)
Jan 10, 2025
Francesca Cortesi, former Chief Product Officer at Hemnet, shares her extensive expertise in product leadership. She discusses Hemnet's shift from features to outcome-focused strategies and the critical role of strategic context in product management. Francesca emphasizes the power of incremental changes and the value of revisiting business models to drive growth. She also touches on the importance of asking for help and how collaboration can enhance leadership and learning in the tech landscape.
36:34
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Quick takeaways
- Francesca emphasizes that establishing a clear strategic context is vital for aligning teams and enhancing decision-making in a rapidly evolving organization.
- She advocates for a gradual approach to product change, highlighting that incremental improvements often foster trust and lead to sustainable outcomes.
Deep dives
Starting Difficult Conversations with Stakeholders
Addressing challenges as a new leader requires having difficult conversations with stakeholders. It's crucial to quantify the various features and prioritize them to establish clarity on what needs to be delivered first. This process not only enhances communication but also helps in solving the most pressing problems facing the organization. By focusing on delivery and building trust through execution, leaders can gradually shift their team's mindset from immediate feature delivery to a more outcome-oriented approach.
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