Scandinavian Product Podcast

#28 Scaling Product at a Swedish tech giant: from seed to IPO | Francesca Cortesi (ex-CPO at Hamnet)

4 snips
Jan 10, 2025
Francesca Cortesi, former Chief Product Officer at Hemnet, shares her extensive expertise in product leadership. She discusses Hemnet's shift from features to outcome-focused strategies and the critical role of strategic context in product management. Francesca emphasizes the power of incremental changes and the value of revisiting business models to drive growth. She also touches on the importance of asking for help and how collaboration can enhance leadership and learning in the tech landscape.
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INSIGHT

Gaining Perspective

  • Gaining distance helps to understand where to focus energy.
  • A picture can serve as a reminder to step back and gain perspective.
ANECDOTE

Hemnet's Context Problem

  • At Hemnet, Francesca faced misalignment between the value creation plan and reality.
  • She addressed this by translating the plan into tangible problem spaces for teams.
ADVICE

Incremental Change vs. Revolution

  • Revolutions are sometimes necessary, but incremental change is usually more effective.
  • Support the product organization through the transformation while still delivering.
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