Francesca Cortesi, a seasoned product leader with over ten years in scaling digital products, discusses the challenging transition from product-market fit to IPO. She highlights the critical need for sustainable growth, balancing speed with structured decision-making. Francesca shares insights from Hemnet's journey, including the importance of defending core values while scaling and the shift from product-centric to organizational leadership. Additionally, she emphasizes the role of innovation and customer feedback in navigating the complexities of the B2B2C landscape.

Francesca Cortesi, former Chief Product Officer at Hemnet, shares her extensive expertise in product leadership. She discusses Hemnet's shift from features to outcome-focused strategies and the critical role of strategic context in product management. Francesca emphasizes the power of incremental changes and the value of revisiting business models to drive growth. She also touches on the importance of asking for help and how collaboration can enhance leadership and learning in the tech landscape.

Francesca Cortesi, ex CPO di Hemnet e esperta di prodotti digitali, racconta il suo viaggio nel product management e la crescita nel mercato immobiliare svedese. Parla dell'importanza di una strategia stabile e sostenibile dopo aver raggiunto il product market fit. Condivide trucchi per adattarsi a una crescita esplosiva, gestire le aspettative e prendere decisioni strategiche. Non mancano avvertimenti sugli errori comuni da evitare, sottolineando il valore di una cultura del prodotto forte e un team esperto per scalare con successo.