PRODUCTEA with Leah, Growth & Senior Leadership 87: Francesca Cortesi - From Market fit to IPO
15 snips
Dec 8, 2024 Francesca Cortesi, a seasoned product leader with over ten years in scaling digital products, discusses the challenging transition from product-market fit to IPO. She highlights the critical need for sustainable growth, balancing speed with structured decision-making. Francesca shares insights from Hemnet's journey, including the importance of defending core values while scaling and the shift from product-centric to organizational leadership. Additionally, she emphasizes the role of innovation and customer feedback in navigating the complexities of the B2B2C landscape.
AI Snips
Chapters
Transcript
Episode notes
Hemnet's Journey
- Hemnet, a major Swedish real estate platform, transitioned from broker-centric to a product-focused company.
- Francesca witnessed Hemnet's growth through pre-market fit, scaling, and IPO, experiencing three different company stages.
Evolving Roles in Company Growth
- Different company stages require distinct skills, and your job will evolve.
- Recognize what you enjoy and find your optimal place for maximum impact.
Scaling Pitfalls
- Avoid diluting your value proposition by chasing big numbers without proper structure.
- Don't over-optimize for costs at the expense of talent and alignment.