The Importance of Strategic Context in Product Leadership

My guest today is Francesca Cortesi, former Chief Product Officer at Hemnet - the largest housing marketplace in Sweden.

This is a deep dive into Hemnet's journey into adopting the Product Operating Model and Francesca's product and growth leadership journey.

Francesca shared deeply insightful stories, practical advice, and her perspective on driving change while keeping teams aligned and inspired.

We talked about:

* How Hemnet moved from features to outcomes.

* Why Strategic context is the most important thing for a CPO

* Why incremental changes beat big revolutions

* The surprising power of revisiting your business model and internal incentives

* Why asking for help can be a leadership growth hack.

* Product Leadership lessons to recognize and adapt to new growth phases

* And more

This was a joy, Francesca's journey at Hemnet is a very interesting, practical, and real case and she's also a great human being.

Enjoy!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com