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Medical Spa Insider
How a Marketing Pioneer Masters Search Traffic and Online Visibility
Jul 19, 2023
Bill Fukui, Senior VP of MedShark Digital, is a veteran in medical marketing with expertise since 1995. He shares insights on the evolution of digital marketing and SEO strategies for medical spas. Fukui discusses the importance of high-quality content and adapting to patient inquiries. He emphasizes using Google Business Profiles to enhance local visibility and identifies low-hanging fruit for effective advertising. The conversation also covers balancing traditional marketing methods with modern practices for optimal engagement.
54:14
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Quick takeaways
- Digital marketing in healthcare has evolved from traditional methods to a focus on SEO, necessitating high-quality, relevant content to attract consumers.
- Optimizing Google Business Profiles and regularly updating them can significantly enhance local visibility and engagement for medical spa practices.
Deep dives
The Evolution of Digital Marketing in Healthcare
Digital marketing in the healthcare sector has significantly transformed since its inception in the 1990s. Initially, traditional methods such as radio and print advertising dominated, but the rise of search engines like Yahoo paved the way for SEO practices, which were novel at the time. Bill Fukui, an industry veteran, notes that the acceptance of digital marketing has grown, with more consumers now using search engines to find providers. This shift has led to increased competition as more practices strive to optimize their online visibility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode