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The Evolution of SEO and Content Strategy
This chapter explores the transformation of SEO practices from their inception to the present, highlighting the competitive landscape that has emerged over time. It underscores the significance of user experience and high-quality content in contemporary search algorithms, especially for medical practices seeking to enhance their online visibility. The discussion provides actionable insights on creating relevant, engaging content that addresses patient inquiries, as well as strategies for updating existing material to maintain its value and relevance.