Bill Fukui, Senior VP of MedShark Digital, is a veteran in medical marketing with expertise since 1995. He shares insights on the evolution of digital marketing and SEO strategies for medical spas. Fukui discusses the importance of high-quality content and adapting to patient inquiries. He emphasizes using Google Business Profiles to enhance local visibility and identifies low-hanging fruit for effective advertising. The conversation also covers balancing traditional marketing methods with modern practices for optimal engagement.