Keys To The Shop : Equipping Coffee Shop Leaders

RoR #34: Roasting for Different Cultivars w/ Rob Hoos | Rob Hoos Coffee Consulting

Mar 26, 2025
Rob Hoos, an industry-leading coffee roaster and consultant, dives into the world of coffee cultivars and their unique characteristics. He discusses insights from his new book, highlighting how specific roasting techniques can enhance flavor profiles based on the cultivar. The conversation challenges traditional methods, emphasizing empirical data over anecdotal evidence, and the importance of adapting roasting styles to meet customer preferences. Hoos encourages roasters to engage in experimentation for optimal results and a deeper appreciation of coffee.
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