Rob Hoos

Rob Hoos, an industry-leading coffee roaster and consultant, dives into the world of coffee cultivars and their unique characteristics. He discusses insights from his new book, highlighting how specific roasting techniques can enhance flavor profiles based on the cultivar. The conversation challenges traditional methods, emphasizing empirical data over anecdotal evidence, and the importance of adapting roasting styles to meet customer preferences. Hoos encourages roasters to engage in experimentation for optimal results and a deeper appreciation of coffee.

Rob Hoos, a coffee roasting consultant and author, dives deep into the prevalent issue of tipping, a defect that can ruin roasted coffee. He explains how tipping affects flavor and what causes it, with practical advice for roasters to avoid this common pitfall. The conversation covers tips on adjusting roasting profiles, understanding coffee growth altitude, and best practices in moisture management to enhance coffee quality. Rob also introduces his informative booklet, which provides valuable resources for coffee professionals.