Let's Talk Pricing Podcast Competitive B2B Pricing For Complex Systems
Feb 10, 2020
Learn how to price complex systems by collecting competitive intelligence and determining accurate pricing. Avoid the dangers of cost plus pricing and understand the reasons for future cost increases. Differentiate cost and forecast in pricing to optimize bids and maximize profits.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Collecting Competitive Intelligence and Pricing Complex Systems
02:06 • 2min
The Dangers of Cost Plus Pricing for Complex Systems
03:46 • 3min
Understanding the Reasons for Future Cost Increases and the Importance of Separating Cost and Price
06:59 • 3min
Differentiating Cost and Forecast in Pricing
10:13 • 2min