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Competitive B2B Pricing For Complex Systems

Let's Talk Pricing Podcast

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Differentiating Cost and Forecast in Pricing

The chapter explores the distinction between cost and forecast in pricing, highlighting the fixed nature of costs and the uncertain nature of forecasts. It emphasizes the significance of separating price from cost for bid optimization and profit maximization, and concludes with invitations to a virtual summit, pricing workshop, and promotions for the podcast's website and social media platforms.

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