Understanding the Reasons for Future Cost Increases and the Importance of Separating Cost and Price

Complex systems are a challenge to price due to many components, but mainly that no two solutions are the same. So how do we avoid the pitfalls of margin percentages and measurements that have nothing to do with our customers perceptions of value or the competitors offer? The solution is a methodical approach to consistently deriving an understanding of market pricing. This session covers a thorough-level review of the approach refined over 29 years. Visit pricingsociety.com to register!