Competitive B2B Pricing For Complex Systems
Let's Talk Pricing Podcast
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The Dangers of Cost Plus Pricing for Complex Systems
This chapter emphasizes the need for planning ahead and doing the work in pricing complex systems. It discusses the dangers of relying on cost plus pricing, highlighting misleading percentages and the detrimental effects of treating every deal as the same. It also explains how driving down costs without considering margin dollars in the bank can be problematic and negatively impact competitiveness in the bidding process.
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