The Foundr Podcast with Nathan Chan

362: How to Build a Brand People Love: Red Antler

Jun 15, 2021

Master brand strategist Emily Heyward from Red Antler shares insights on creating brands that stand out. She discusses the creative process, startup branding, building brand loyalty, budget-friendly branding, and the importance of articulating a brand's core beliefs.

41:29

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Quick takeaways

Emily Heyward believes in embedding within the startup ecosystem to attract clients like Casper and All Birds.

Red Antler's success stems from offering pre-launch startups branding services that drive business growth.

Creating a unique brand connection involves strategies like label customization and conveying bespoke approaches.

Deep dives

Emily Haywood's Journey to Red Antler and Founding the Company

Emily Haywood co-founded Red Antler after working in traditional advertising, realizing the need to work with entrepreneurs and integrate branding from the start. Red Antler's focus on pre-launch companies and building brand value led to partnerships with startups like Casper and All Birds.

Distinct Point of Difference in Branding

01:23

Starting with a Strong Idea for Building a Great Brand

01:43

Customization in Hair Care Business

01:21

Introduction

4min

Building a Brand for Startups: The Power of Branding

10min

Building a Brand with Passion and Loyalty

4min

Building a Successful Brand on a Budget

15min

Crafting a Purposeful Brand Identity

2min

Inc. Magazine called her the most important entrepreneur on the planet. Fast Company called her the "brand whisperer." Emily Heyward of Red Antler is a master at helping a brand stand out from the crowd.

Heyward has elevated some of the biggest brands on the planet, including Casper, Yumi, Four Square, BirchBox, and All Birds. In this episode of the Foundr Podcast, she reveals her creative process and tells us how she got started in the industry.

If you want a new perspective on building a brand your customers will be obsessed with, listen in on our interview with Heyward.

Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you are enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next.

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