362: How to Build a Brand People Love: Red Antler
The Foundr Podcast with Nathan Chan
00:00
Crafting a Purposeful Brand Identity
This chapter delves into the significance of articulating a brand's core beliefs and the impact it has on guiding the company's direction. It stresses the role of a manifesto in communicating the business's vision and aligning individuals with its overarching mission.
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Transcript
