The Foundr Podcast with Nathan Chan cover image

362: How to Build a Brand People Love: Red Antler

The Foundr Podcast with Nathan Chan

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Crafting a Purposeful Brand Identity

This chapter delves into the significance of articulating a brand's core beliefs and the impact it has on guiding the company's direction. It stresses the role of a manifesto in communicating the business's vision and aligning individuals with its overarching mission.

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