Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing

This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information.  It was an extremely interesting talk on a topic that fascinates me.

Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.

He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.

Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing

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The Learning Leader Show

“According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.”

Some Questions I Ask:

• What one common characteristic do all high achievers leaders share?
• How can someone ease the pain of high prices?
• What are your thoughts on “high price = high value object?”
• Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage?
• Why is oxytocin so important?
• What is The Persuasion Slide Model?  How can it help people in their everyday lives?

In This Episode, You Will Learn:

• The power of focus and why it’s so important
• How certain phrases or word choices can manipulate you
• Why it’s important to think of the other person in the conversation
• A deep dive in persuasion and why it must be ethical
• How it can help to briefly touch someone’s shoulder

• Great qualities for leaders: Humility and having an open mind

 “I work to translate the findings from neuroscience into actionable advice.”

Continue Learning

• Read:  Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing
• Go To: www.RogerDolley.com   
• Follow Roger on Twitter: @rogerdooley

You may also like these episodes:

Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks

Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan

Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion

Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts

Did you enjoy the podcast?

This was a jam packed episode full of great content.  Roger Dooley is leader who is constantly learning in order to help us all live a better life.  Who do you know that needs to hear this?  Send them to The Learning Leader Show!

Episode edited by the great J Scott Donnell

Bio From RogerDooley.com  

Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.

He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.