Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information. It was an extremely interesting talk on a topic that fascinates me.
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
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The Learning Leader Show
“According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.”
Some Questions I Ask:
- What one common characteristic do all high achievers leaders share?
- How can someone ease the pain of high prices?
- What are your thoughts on “high price = high value object?”
- Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage?
- Why is oxytocin so important?
- What is The Persuasion Slide Model? How can it help people in their everyday lives?
In This Episode, You Will Learn:
- The power of focus and why it’s so important
- How certain phrases or word choices can manipulate you
- Why it’s important to think of the other person in the conversation
- A deep dive in persuasion and why it must be ethical
- How it can help to briefly touch someone’s shoulder
- Great qualities for leaders: Humility and having an open mind
“I work to translate the findings from neuroscience into actionable advice.”
Continue Learning
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Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion
Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts
Did you enjoy the podcast?
This was a jam packed episode full of great content. Roger Dooley is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!
Episode edited by the great J Scott Donnell
Bio From RogerDooley.com
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.
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