067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
The Learning Leader Show With Ryan Hawk
The Art of Ethical Persuasion
Exploring the concept of persuasion and its ethical implications, the chapter delves into the persuasion slide model, emphasizing the importance of understanding customer motivations and the role of friction in decision-making.
Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information. It was an extremely interesting talk on a topic that fascinates me.
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
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The Learning Leader Show
“According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.”
Some Questions I Ask:
- What one common characteristic do all high achievers leaders share?
- How can someone ease the pain of high prices?
- What are your thoughts on “high price = high value object?”
- Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage?
- Why is oxytocin so important?
- What is The Persuasion Slide Model? How can it help people in their everyday lives?
In This Episode, You Will Learn:
- The power of focus and why it’s so important
- How certain phrases or word choices can manipulate you
- Why it’s important to think of the other person in the conversation
- A deep dive in persuasion and why it must be ethical
- How it can help to briefly touch someone’s shoulder
- Great qualities for leaders: Humility and having an open mind
“I work to translate the findings from neuroscience into actionable advice.”
Continue Learning
- Read: Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing
- Go To: www.RogerDolley.com
- Follow Roger on Twitter: @rogerdooley
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Did you enjoy the podcast?
This was a jam packed episode full of great content. Roger Dooley is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!
Episode edited by the great J Scott Donnell
Bio From RogerDooley.com
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.
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