Roger Dooley, author of "Brainfluence" and "Friction," dives into the fascinating world of neuromarketing. He emphasizes the need to make desired customer behaviors as easy as possible to boost engagement. Experimentation and prioritizing behavioral biases are critical for brands. Dooley discusses the delicate balance between self-service options and human interaction in retail. By analyzing industry giants, he illustrates how reducing friction can lead to increased sales and highlights the importance of integrating behavioral science into effective marketing strategies.

Roger Dooley, author of Brainfluence, discusses neuromarketing tactics, including the power of focus, building trust through warm beverages, the influence of temperature on perception, and the art of ethical persuasion.