EYL #268: $2 Billion Podcasting Industry: What You Need To Know - Money, Contracts, Ads, & Mistakes With Loon

In this riveting episode of "Earn Your Leisure," we're joined by the insightful Loon, who delves deep into the intricacies of the podcasting and business world. Here's a sneak peek at what we cover:

🎙️ **Beyond Ad Revenue**: Discover why relying solely on ad revenue isn't enough for a sustainable living in podcasting.

🚫 **Street Hustle vs. Real Wealth**: Loon breaks down the stark difference between hustling on the streets and legitimate wealth accumulation.

🔍 **Selling Opportunities**: Most people miss the mark on how to effectively sell opportunities. Learn the right approach here.

🔗 **Accessing the Source**: The challenges of booking influential people and the importance of going directly to the source.

📖 **Power of Storytelling**: Unravel why storytelling remains the most potent marketing tool.

📝 **Contract Savvy**: The critical need to always read and understand your contracts.

🏷️ **Strategic Job Titles**: Be intentional about the job titles you assign - it matters more than you think.

💸 **Decoding CPMs**: A look at how CPMs can be misleading and what to watch out for.

👁️ **The Art of Execution**: Why meticulous attention to execution is crucial.

🏝️ **Self-Reliance in Business**: Embracing the fact that in business, you're essentially on your own island.

🔄 **Law of Reciprocity**: Understanding and utilizing the law of reciprocity in your ventures.

⭐ **Fame's Double-Edged Sword**: How achieving fame can actually be crippling.

🎤 **Mastering Monologues**: Loon shares his experience with the challenges of doing monologues.

💰 **Surviving Without Money**: "If I didn’t have money, I wouldn’t have made it" - A stark revelation.

📈 **Bill Simons' Big Sell**: The story of how Bill Simons sold his company for a whopping $200 million.

🔝 **Podcast Rankings & Surprises**: Loon's take on Akademiks, Adin Ross, and the unpredictable world of podcast rankings.

🤝 **Corporate Challenges**: Why working with corporations can be a tough nut to crack.

🧮 **Complex Math in Deals**: The more complicated the math, the more likely you’re getting a bad deal.

📊 **CPMs Debunked**: Why basing your deals solely on CPMs isn’t wise.

🤲 **Patreon's Unique Approach**: How Patreon offers a different kind of relationship with your audience.

🎯 **Advertising for Black Podcasters**: An exploration into the level of advertising specifically for Black podcasters.

📑 **Simplifying Contracts**: The importance of keeping contracts simple and straightforward.

🔍 **Why Loon Chose Black Effect**: Loon shares his reasons for signing with Black Effect.

🎓 **Podcasting Lessons**: Insights into how Loon learned the ropes of the podcasting game.

🎵 **Freestyling Monologues**: A look into Loon's unique approach to freestyling his monologues.

🛣️ **Street Smarts in Business**: Translating street knowledge into business acumen.

📈 **Reality Check for Big Podcasters**: The surprising business acumen (or lack thereof) among big podcasters.

📝 **To Sign or Not to Sign**: Debating the pros and cons of signing deals in the podcast industry.

🛡️ **Minimum Guarantees Explained**: Why every podcaster needs to understand minimum guarantees.

🔍 **Seeking Transparency**: The need for more transparency in the podcast space.

🎤 **Rap vs. Podcast**: How the rap game has impacted the podcast industry.

🔄 **360 Deals in Podcasting**: Would you sign a 360 deal as a podcaster? Loon weighs in.

Tune in for an unfiltered, behind-the-scenes look at the podcast industry through the eyes of Loon. You don't want to miss these invaluable insights!

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