In this riveting episode of "Earn Your Leisure," we're joined by the insightful Loon, who delves deep into the intricacies of the podcasting and business world. Here's a sneak peek at what we cover:
๐๏ธ **Beyond Ad Revenue**: Discover why relying solely on ad revenue isn't enough for a sustainable living in podcasting.
๐ซ **Street Hustle vs. Real Wealth**: Loon breaks down the stark difference between hustling on the streets and legitimate wealth accumulation.
๐ **Selling Opportunities**: Most people miss the mark on how to effectively sell opportunities. Learn the right approach here.
๐ **Accessing the Source**: The challenges of booking influential people and the importance of going directly to the source.
๐ **Power of Storytelling**: Unravel why storytelling remains the most potent marketing tool.
๐ **Contract Savvy**: The critical need to always read and understand your contracts.
๐ท๏ธ **Strategic Job Titles**: Be intentional about the job titles you assign - it matters more than you think.
๐ธ **Decoding CPMs**: A look at how CPMs can be misleading and what to watch out for.
๐๏ธ **The Art of Execution**: Why meticulous attention to execution is crucial.
๐๏ธ **Self-Reliance in Business**: Embracing the fact that in business, you're essentially on your own island.
๐ **Law of Reciprocity**: Understanding and utilizing the law of reciprocity in your ventures.
โญ **Fame's Double-Edged Sword**: How achieving fame can actually be crippling.
๐ค **Mastering Monologues**: Loon shares his experience with the challenges of doing monologues.
๐ฐ **Surviving Without Money**: "If I didnโt have money, I wouldnโt have made it" - A stark revelation.
๐ **Bill Simons' Big Sell**: The story of how Bill Simons sold his company for a whopping $200 million.
๐ **Podcast Rankings & Surprises**: Loon's take on Akademiks, Adin Ross, and the unpredictable world of podcast rankings.
๐ค **Corporate Challenges**: Why working with corporations can be a tough nut to crack.
๐งฎ **Complex Math in Deals**: The more complicated the math, the more likely youโre getting a bad deal.
๐ **CPMs Debunked**: Why basing your deals solely on CPMs isnโt wise.
๐คฒ **Patreon's Unique Approach**: How Patreon offers a different kind of relationship with your audience.
๐ฏ **Advertising for Black Podcasters**: An exploration into the level of advertising specifically for Black podcasters.
๐ **Simplifying Contracts**: The importance of keeping contracts simple and straightforward.
๐ **Why Loon Chose Black Effect**: Loon shares his reasons for signing with Black Effect.
๐ **Podcasting Lessons**: Insights into how Loon learned the ropes of the podcasting game.
๐ต **Freestyling Monologues**: A look into Loon's unique approach to freestyling his monologues.
๐ฃ๏ธ **Street Smarts in Business**: Translating street knowledge into business acumen.
๐ **Reality Check for Big Podcasters**: The surprising business acumen (or lack thereof) among big podcasters.
๐ **To Sign or Not to Sign**: Debating the pros and cons of signing deals in the podcast industry.
๐ก๏ธ **Minimum Guarantees Explained**: Why every podcaster needs to understand minimum guarantees.
๐ **Seeking Transparency**: The need for more transparency in the podcast space.
๐ค **Rap vs. Podcast**: How the rap game has impacted the podcast industry.
๐ **360 Deals in Podcasting**: Would you sign a 360 deal as a podcaster? Loon weighs in.
Tune in for an unfiltered, behind-the-scenes look at the podcast industry through the eyes of Loon. You don't want to miss these invaluable insights!
๐ Subscribe for more exclusive content and real talk on the business of podcasting.
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