The Power of Branding and Upselling

In this riveting episode of "Earn Your Leisure," we're joined by the insightful Loon, who delves deep into the intricacies of the podcasting and business world. Here's a sneak peek at what we cover:

🎙️ **Beyond Ad Revenue**: Discover why relying solely on ad revenue isn't enough for a sustainable living in podcasting.

🚫 **Street Hustle vs. Real Wealth**: Loon breaks down the stark difference between hustling on the streets and legitimate wealth accumulation.

🔍 **Selling Opportunities**: Most people miss the mark on how to effectively sell opportunities. Learn the right approach here.

🔗 **Accessing the Source**: The challenges of booking influential people and the importance of going directly to the source.

📖 **Power of Storytelling**: Unravel why storytelling remains the most potent marketing tool.

📝 **Contract Savvy**: The critical need to always read and understand your contracts.

🏷️ **Strategic Job Titles**: Be intentional about the job titles you assign - it matters more than you think.

💸 **Decoding CPMs**: A look at how CPMs can be misleading and what to watch out for.

👁️ **The Art of Execution**: Why meticulous attention to execution is crucial.

🏝️ **Self-Reliance in Business**: Embracing the fact that in business, you're essentially on your own island.

🔄 **Law of Reciprocity**: Understanding and utilizing the law of reciprocity in your ventures.

⭐ **Fame's Double-Edged Sword**: How achieving fame can actually be crippling.

🎤 **Mastering Monologues**: Loon shares his experience with the challenges of doing monologues.

💰 **Surviving Without Money**: "If I didn’t have money, I wouldn’t have made it" - A stark revelation.

📈 **Bill Simons' Big Sell**: The story of how Bill Simons sold his company for a whopping $200 million.

🔝 **Podcast Rankings & Surprises**: Loon's take on Akademiks, Adin Ross, and the unpredictable world of podcast rankings.

🤝 **Corporate Challenges**: Why working with corporations can be a tough nut to crack.

🧮 **Complex Math in Deals**: The more complicated the math, the more likely you’re getting a bad deal.

📊 **CPMs Debunked**: Why basing your deals solely on CPMs isn’t wise.

🤲 **Patreon's Unique Approach**: How Patreon offers a different kind of relationship with your audience.

🎯 **Advertising for Black Podcasters**: An exploration into the level of advertising specifically for Black podcasters.

📑 **Simplifying Contracts**: The importance of keeping contracts simple and straightforward.

🔍 **Why Loon Chose Black Effect**: Loon shares his reasons for signing with Black Effect.

🎓 **Podcasting Lessons**: Insights into how Loon learned the ropes of the podcasting game.

🎵 **Freestyling Monologues**: A look into Loon's unique approach to freestyling his monologues.

🛣️ **Street Smarts in Business**: Translating street knowledge into business acumen.

📈 **Reality Check for Big Podcasters**: The surprising business acumen (or lack thereof) among big podcasters.

📝 **To Sign or Not to Sign**: Debating the pros and cons of signing deals in the podcast industry.

🛡️ **Minimum Guarantees Explained**: Why every podcaster needs to understand minimum guarantees.

🔍 **Seeking Transparency**: The need for more transparency in the podcast space.

🎤 **Rap vs. Podcast**: How the rap game has impacted the podcast industry.

🔄 **360 Deals in Podcasting**: Would you sign a 360 deal as a podcaster? Loon weighs in.

Tune in for an unfiltered, behind-the-scenes look at the podcast industry through the eyes of Loon. You don't want to miss these invaluable insights!

🔔 Subscribe for more exclusive content and real talk on the business of podcasting.

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