Search with Candour - SEO podcast Is AI Killing the Job Market? | Search with Candour with Nick LeRoy
Jun 23, 2025
In this engaging conversation, Nick LeRoy, an independent SEO consultant with over 15 years in the industry, shares his insights on the future of SEO jobs. He discusses how the job market is evolving towards personality-driven content and the increasing importance of personal branding. Nick highlights the impact of AI on job roles and the necessity of effective communication in the current landscape. He also addresses the challenges freelancers face and the significance of building authentic connections to thrive in SEO.
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AI Spurs Demand for Communication
- AI will not kill SEOs but will eliminate those who are lazy and do not adapt.
- Effective communication is now more valuable than pure technical SEO skills in the evolving job market.
SEO Job Market Is Shrinking
- Many SEO job openings are shrinking and layoffs exceed hiring, compounding industry stress.
- The job market has shifted, causing professionals to seek freelance or consultant roles more frequently.
SEO Roles Require Broader Skills
- SEO job roles now demand a broader skill set spanning technical, content, PR, and AI knowledge.
- The industry has swung from generalists to specialists and back to expecting wider expertise again.
