Booked Solid Show - Short Term Rental Podcast EP65 - The Calendar Funnel That Turned Warm Leads into Booked Guests – Founder of STR Insights, Kenny Bedwell Explains
Jun 13, 2025
Kenny Bedwell, CEO of STR Insights and a short-term rental investor, shares his innovative approach to increasing direct bookings by marketing local experiences over just the properties. He discusses effective lead generation strategies that build trust with potential guests, emphasizing the importance of community engagement and curated content. Kenny also delves into the delicate balance of entrepreneurship and family life, revealing insights on managing time and leveraging social media to boost profitability while maintaining personal commitments.
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Where's Waldo Presentation Success
- Kenny Bedwell dressed as Where's Waldo for a real estate presentation and captivated the audience with humor and engagement.
- This embarrassing stunt proved that unique, fun content resonates more than boring facts and numbers.
Delegate to Strengthen Business
- Focus on your strengths and surround yourself with experts for other tasks.
- Avoid micromanagement and delegate to free your time and improve business efficiency.
Hire for Ownership Mentality
- Hire individuals with an ownership mentality instead of clock-in employees.
- Learn your team's personal goals and help them succeed to create a mutually beneficial environment.
