The School of Greatness 412 The Future of Fitness with CrossFit Founder Greg Glassman
Nov 28, 2016
Founder of CrossFit, Greg Glassman discusses the evolution and growth of CrossFit, the inclusive nature of workouts, and the importance of self-awareness and injury prevention in fitness. The conversation delves into the worldwide impact of CrossFit, the empowerment of women in the fitness industry, and the emotional expression among CrossFit trainers.
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How Lewis Howes Discovered CrossFit
- Lewis Howes shared how his college football teammate, Graham Holmberg, introduced him to CrossFit.
- Holmberg's CrossFit Games win sparked Howes' interest and eventual transformation through CrossFit.
CrossFit's Organic Growth
- Greg Glassman views CrossFit's growth as a spontaneous community development, not solely his design.
- He credits others' ideas, like the CrossFit Journal and the first affiliate gym, as crucial contributions.
Target Affluent Demographics
- Target a smaller, affluent demographic that spends more money.
- This approach offers higher market value and less management overhead.