Marketing Against The Grain Ranking 2023's Top 6 Marketing Strategies
Feb 21, 2023
Explore the current drop in CPM costs and how it opens up fresh opportunities for online ad targeting. Delve into four major disruptions shaking up the marketing world, including privacy concerns and the shift towards direct creator collaborations. Discover why video marketing may not be the top priority right now, and learn how evolving consumer behaviors are reshaping marketing strategies. Gain insights on the critical importance of conversion rate optimization and the changing dynamics of event versus video marketing.
AI Snips
Chapters
Transcript
Episode notes
Event Strategy for 2023
- Go big or small with events in 2023.
- Avoid mid-sized events (40-500 attendees) due to higher costs and lower ROI.
Co-marketing Headwinds
- Partnership marketing faces headwinds in Q1 2023.
- Tight budgets and internal focus make collaborations harder.
Email Marketing Stagnation
- Email marketing's effectiveness remains unchanged but faces headwinds.
- Increased sending volume and data privacy concerns impact results.