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Ranking 2023's Top 6 Marketing Strategies

Marketing Against The Grain

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Disruptions in Marketing: The Evolving Landscape of AdWords

This chapter explores the challenges faced by the AdWords business model and marketing strategies in 2023, highlighting trends like privacy concerns and the influence of chat tools. It discusses how these disruptions, including the rise of direct buys from creators and mobile chat experiences, are redefining the future of advertising.

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