Ranking 2023's Top 6 Marketing Strategies
Marketing Against The Grain
00:00
Navigating Event Marketing and Video Strategies in 2023
This chapter explores the dichotomy between large events and smaller gatherings in event marketing, emphasizing their strategic importance in building business relationships. It also discusses the evolving role of email marketing and the rising significance of video, particularly short-form content, while addressing challenges in both B2C and B2B contexts. The speakers highlight the shifting rankings of marketing strategies, notably the surprising changes in SEO's effectiveness amidst emerging challenges.
Transcript
Play full episode
