Marketing Over Coffee Marketing Podcast
Christina Garnett talks Chief Customer Officer!
May 10, 2024
Former Hubspot employee turned Fractional Chief Customer Officer Consultant, Christina Garnett discusses the importance of having a CCO, defining the ICP, understanding customer love languages, and balancing quantitative and qualitative feedback for a holistic customer-centric approach.
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Quick takeaways
- Creating deeper connections with customers by understanding their 'love languages' is key to building meaningful relationships.
- Having a Chief Customer Officer (CCO) to oversee the post-sale customer journey ensures exceptional experiences beyond mere satisfaction.
Deep dives
Building a Fandom for HubSpot through Advocacy
Christina Garnett shares her journey of building the fandom for HubSpot by engaging with fans on Twitter. She emphasizes the importance of creating deeper connections with customers by understanding their needs and preferences. Through customer interviews, Christina identified what motivates fans and their 'love languages', paving the way to establish meaningful relational connections.
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