Talk About Talk - Communication Skills Training #11 STORYTELLING with Harvard professor & author Jerry Zaltman
8 snips
Mar 13, 2019 Harvard professor & author Jerry Zaltman explores the power of storytelling, metaphors, and the use of writing and talking for discovery. They discuss character archetypes, the hero myth, memory, myths, and the impact of stories on memory and consumer behavior. Zaltman's contributions to marketing, sociology, metaphors, and storytelling are highlighted, emphasizing the role of storytelling in communication, marketing, and brand strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Exploring Character Archetypes and Storytelling
02:33 • 5min
Introduction to Professor Gerald Zaltman and His Contributions
07:23 • 2min
Unlocked: Understanding Our Thoughts
09:13 • 5min
The Power of Storytelling in Communication and Marketing
14:00 • 18min
The Power of Brand Storytelling and Archetypes in Marketing
32:13 • 9min
Exploration of Learning Styles, Introversion/Extroversion, and Communication Preferences
41:09 • 3min
Unlocking Insights Through Storytelling
43:48 • 3min