#11 STORYTELLING with Harvard professor & author Jerry Zaltman
Talk About Talk - Communication Skills Training
00:00
The Power of Brand Storytelling and Archetypes in Marketing
Delve into how brands like Nike effectively utilize storytelling, emphasizing the emotional connection with consumers over focusing solely on product attributes. Explore Nike's incorporation of Kaepernick's story, the evolution of archetypes, and the impact of deep metaphors on societal perceptions.
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