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Brave UX with Brendan Jarvis 🇺🇦
Satyam Kantamneni - Leveraging the Business Value of Design
Aug 21, 2023
Satyam Kantamneni, a design professional and managing partner of UXReactor, discusses the value of design, the difference between design as a skill and a profession, and the challenges faced by design leaders. He emphasizes the importance of measuring the impact of design and understanding its value in the tech industry.
01:11:18
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Quick takeaways
- Starting with the user's needs and experiences leads to successful product design.
- Design should be seen as a profession with specific expertise and mindset, not just a support function.
Deep dives
Understanding the User-Centered Approach
The key to creating successful products and experiences lies in understanding the user and their needs first. Many companies make the mistake of starting with technology and design, and then considering how users will use it. This approach needs to be reversed, with a focus on the user and their experience first. By prioritizing user-centered design, companies can unlock the full potential of their products and create meaningful and valuable experiences for their customers.
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