Satyam Kantamneni - Leveraging the Business Value of Design

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Aug 21, 2023

Satyam Kantamneni, a design professional and managing partner of UXReactor, discusses the value of design, the difference between design as a skill and a profession, and the challenges faced by design leaders. He emphasizes the importance of measuring the impact of design and understanding its value in the tech industry.

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Introduction

00:00 • 2min

Growing up as a military kid and its influence on life and design

02:19 • 3min

A Pivotal Moment and Shifting Mindset

05:09 • 2min

Journey from Engineering to Human Factors

06:55 • 8min

The Lack of Business Impact

14:41 • 22min

Differentiating Design Problems and Design Opportunities

36:52 • 4min

Realizing the Value of Design

41:21 • 13min

Understanding Cost-Focused vs Profit-Focused Companies

54:12 • 17min

Satyam Kantamneni shares how he articulates the value of design, why design is a profession and not a skill, and why there’s no such thing as a UX/UI designer.

Highlights include:

Why does the profession of design find itself in crisis?
What surprises you about design leaders’ understanding of business value?
What is the difference between design as a skill and design as a profession?
Why do you want to be in the pain killer and not vitamin business?
How do you encourage senior leaders to separate fact from assumption?

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Who is Satyam Kantamneni?

Satyam is the Managing Partner and Chief eXperience Officer at UXReactor, the fastest growing specialised UX design firm in the United States, where he leads a global team that helps large and complex B2B enterprises to become truly user-centred innovators.

Before co-founding UXReactor in 2015, Satyam was the managing director of user experience and design at Citrix. In his six years there, Satyam went from being the first designer, to growing and leading a UX and design team of over 50 people.

Satyam has also previously been a user experience manager at PayPal, where he managed a global team and was responsible for establishing the company’s India Design Centre, which grew to over 30 people by the time he left.

The author of “User Experience Design: A Practical Playbook to Fuel Business Growth”, published in 2022 by Wiley, Satyam is on a mission to raise the profile, depth of understanding and appreciation that business people have for design.

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Find Satyam here:

LinkedIn: https://www.linkedin.com/in/kantamneni/
Twitter: https://twitter.com/ksnprasad
Website: https://uxreactor.com/

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/