Satyam Kantamneni, a design professional and managing partner of UXReactor, discusses the value of design, the difference between design as a skill and a profession, and the challenges faced by design leaders. He emphasizes the importance of measuring the impact of design and understanding its value in the tech industry.

Satyam Kantamneni, CEO of UXReactor, discusses the power of user experience design to drive business growth. He explains the Experience Value Chain and the concept of Experience Debt. Satyam shares insights on experience-driven organizations, business moats, and the PragmaticUX playbook for transformative journeys towards XT.