Maximizing Lifetime Value focuses on the strategies and tactics needed to increase the value derived from customer relationships over their entire lifecycle. It emphasizes the importance of understanding and aligning with customer goals to drive adoption, retention, and expansion. The book likely provides insights into how to create a customer-centric approach that fosters long-term loyalty and advocacy. It also explores how to effectively measure and optimize customer lifetime value through data-driven decision-making. The book likely offers actionable advice for businesses looking to build stronger, more profitable customer relationships and achieve sustainable growth.
This book provides insights into the Customer Success movement, offering strategies for structuring Customer Success organizations, tiering customers, and developing cross-functional playbooks. It emphasizes the importance of delivering value to customers in today's recurring revenue models, where customer loyalty is crucial for business success.
Lincoln Murphy is a world-renowned growth architect, consultant, author, and speaker. As one of the earliest evangelists for Customer Success. Dive into this in-depth conversation as Lincoln breaks down:- The power of goal discovery with three simple questions: What, When, and Why.- How to deliver an appropriate experience that aligns with your customers' needs, regardless of account size.- The secret to joint accountability: ensuring customers take responsibility for their success while you provide strategic support.- Why focusing on outcomes over product usage elevates CSMs from product specialists to trusted advisors.Packed with actionable advice for individual contributors and early-career CSMs, this episode is a must-watch for anyone looking to make a real impact in customer success. Lincoln also shares behind-the-scenes stories about his books, including Maximizing Lifetime Value, and why the industry must evolve beyond outdated strategies.
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Resources:
Purchase Lincoln Murphy’s book Maximizing Lifetime Value: https://www.customergrowthlab.com/maximizing-lifetime-value-book-early-access
Explore more from Lincoln at Sixteen Ventures: https://sixteenventures.com
Follow Lincoln’s Customer Engagement and Growth newsletter: https://www.linkedin.com/newsletters/7042493583362297856/
Check out Impact Academy for CSM training: https://www.impactdemy.com/
Connect with Us:
Lincoln Murphy- https://www.linkedin.com/in/lincolnmurphy/
Bayron Toruno - https://www.linkedin.com/in/bayron-toru%C3%B1o-solano-3a9408113/
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We're expanding to Latin America!
Check out Customer Success Talks Latin America, our Spanish version of the show.
Find the links in the description below.
Spotify - https://open.spotify.com/episode/5R8kF7Yt0VbvNS1Wz06bmEsi=zshhJqR9RDevDal5GluZ0Q
YouTube - https://www.youtube.com/channel/UC11VRvlLrv3r46TaUr0zFlA