SHRM All Things Work
How to Communicate Employee Benefits—and Leverage Them for Engagement
Feb 20, 2025
Karen Maldonado, SHRM's Director of Total Rewards, dives into the intricacies of communicating employee benefits effectively. She shares insights on tailoring benefits programs to cater to diverse cultural needs, enhancing global engagement. Maldonado emphasizes the importance of clarity and accessibility in benefits guides. She discusses creative strategies like virtual benefits fairs and year-round education initiatives to ensure employees understand and fully utilize their benefits. Practical tips abound for boosting recruitment and retention through well-structured communication!
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Quick takeaways
- A culturally-aware benefits package that addresses diverse employee needs significantly boosts engagement and retention in the workforce.
- Clear, user-friendly communication of benefits, including digital guides and engaging resources, helps employees understand and appreciate their entitlements.
Deep dives
Understanding Global Workforce Needs
Understanding the diverse needs of employees across various countries is essential for creating an effective benefits package. Different cultures often have specific entitlements that influence what employees value most, such as retirement savings or family support. Compensation professionals must take the time to analyze their talent pool and tailor benefits accordingly, which can significantly increase employee engagement. This culturally-aware approach ensures that the rewards system resonates with employees and is relevant to their unique circumstances.
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