Karen Maldonado, SHRM's Director of Total Rewards, dives into the intricacies of communicating employee benefits effectively. She shares insights on tailoring benefits programs to cater to diverse cultural needs, enhancing global engagement. Maldonado emphasizes the importance of clarity and accessibility in benefits guides. She discusses creative strategies like virtual benefits fairs and year-round education initiatives to ensure employees understand and fully utilize their benefits. Practical tips abound for boosting recruitment and retention through well-structured communication!