Fierce Competition in Tourism Promotion

Cities across China are engaging in a fierce competition to attract tourists by showcasing their unique attractions and utilizing social media platforms. Harbin, known as China's Ice City, sparked the trend with its winter tourism experiences and saw a surge in popularity, leading other regions to follow suit. Tourism bureaus are employing various tactics such as promotional videos, celebrity endorsements, and engaging with visitors through social media. The competition has expanded from online to offline, with cities like Loyang distributing diamonds to visitors and greeting travelers with majestic warrior displays. This intense promotion aims to capture attention and boost tourism during the upcoming Chinese New Year holiday.